Manager of Sales & Marketing at PCI
Senior Business Development Manager Strategic Accounts
John significantly uplifted Barceló Hotel Group’s digital presence as our campaign and account manager at Expedia Group. His strategic management of our media plans, combined with his deep analytical insights, drove substantial improvements in our ROAS and online engagement. John’s expertise in targeting, optimization, and understanding market trends, particularly in LATAM, was invaluable. In essence, John was more than a service provider; he was a true ally in our digital marketing journey. His impact on Barceló Hotel Group’s online sales and distribution strategy has been profound and lasting. I wholeheartedly recommend John to any organization looking to amplify their digital marketing outcomes.
Director of Online Sales & Distribution - USA
John’s collaboration on our marketing campaigns at LATAM Airlines was nothing short of transformative, a true digital marketing ally. He displayed profound expertise in launching and optimizing campaigns and leveraging first-party data to uncover vital consumer insights. This not only deepened our understanding of the consumer journey but also enabled precise targeting during critical travel windows. John’s strategic focus on optimizing for cities with high conversion rates significantly boosted our bookings and ROAS. In our partnership, John’s alignment on budgets and media plans was seamless, driving strategic enhancements that elevated our marketing efficiency and performance. His analytical and strategic mindset proved instrumental in surpassing our objectives and establishing new performance benchmarks.
Sales Manager - Online Travel Agencies, LATAM Airlines
Senior Business Director of Business Development
President, Creative Director
I enjoy working with John. You know why…because I trust him. And in our business, trust is everything. He’s really sharp, creative and a strategic thinker. John really listens to understand your needs, asks really good questions to challenge your thinking, and works hard to deliver the best results. He’s worked with me on several branding and digital marketing projects for my firm. I am happy to connect and share my experience in working with John.
CEO, Rutkin Marketing
Senior Business Development Manager Central & South America
Enterprise Account Director
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